Dec 14, 2023

Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente set for Dec. 27 at 10:00 a.m

San Diego, CA – Dec. 11, 2023 – The Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente is set to take place on Wednesday, Dec. 27 at 10:00 a.m. The parade will return to its normal route on Pacific Highway, passing the County Administration building, and concluding where North Harbor Drive meets Pacific Highway. Thousands of spectators are expected, with live streaming available on CBS 8+ and

How to Watch: Download the free CBS 8+ app on Roku or Amazon Fire. For details, visit The parade will be hosted by CBS 8’s Evan Noorani.

Sponsored by the Port of San Diego: The Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente aims to bring the waterfront to life, featuring gigantic balloons, specialty units, marching bands, and floats. Parade viewing is free along the street, but you can also stream it live on CBS8+ or

Event Details:

  • Honorary Chairmen: Steve Fisher, who built the San Diego State Aztecs basketball into a national powerhouse program.
  • Road Closure: Harbor Drive from Grape Street to Broadway on Dec. 27, 7:45 a.m. to approximately 11:45 a.m.
  • Transportation: Limited parking; public transportation encouraged. San Diego Trolley provides convenient service.
  • Game Day: The 44th annual DIRECTV Holiday Bowl will be played at Petco Park on Dec. 27 at 5:00 p.m., televised nationally on FOX. For the second year in a row, the 101.5 KGB Sky Show will light up the San Diego skyline following the Louisville vs. USC matchup. Tickets available at

For information and tickets visit or call 619-283-5808.

About the Port of San Diego

The Port of San Diego serves the people of California as a specially created district, balancing multiple uses on 34 miles along San Diego Bay spanning five cities. Collecting no tax dollars, the Port manages a diverse portfolio to generate revenues that support vital public service and amenities. The Port champions Maritime, Waterfront Development, Public Safety, Experiences and Environment, call focused on enriching the relationship people and businesses have with our dynamic waterfront. From cargo and cruise terminals to hotels and restaurants, from marinas to museums, from 22 public parks to countless events, the Port contributes to the region’s prosperity and remarkable way of life on a daily basis. To learn more about the Port’s Tidelands Activation Program, an annual grant program through which the Port supports community events of all sizes, click here.

About Kaiser Permanente San Diego

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 12.7 million members in 8 states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health.


As a leader in sports and entertainment for almost 30 years, DIRECTV provides industry-leading content, service, and user satisfaction. By reimagining what is possible, DIRECTV’s mission is to aggregate, curate and deliver exceptional, innovative service to its customers. In 2023, DIRECTV elevated the customer experience by delivering Gemini, which can integrate customers’ content from their third-party platform subscriptions onto a single one-stop, digital experience. With DIRECTV, the sports season never ends, and customers are treated to broadcasts of several major sports, including the NFL, MLB, NBA, NHL, and multiple domestic and international soccer leagues. DIRECTV provides customers the choice of watching sports, movies, and TV shows on their TVs at home or their favorite mobile devices via the DIRECTV app.

About Sports San Diego

Recognizing that San Diego is a premier tourist destination, the mission of Sports San Diego, a non-profit 501c3 organization, is to generate tourism, visibility, and economic impact for the San Diego region by producing the Holiday Bowl, Rady Children’s Invitational, California State Games and recruiting outstanding sports events and experiences to San Diego.  Since 1978, the association has generated more than $1 billion in economic benefit for the San Diego region.