Dec 14, 2023

Steve Fisher Named Honorary Chairman for 2023 DIRECTV Holiday Bowl

San Diego, Dec. 14, 2023 – Earlier today, the 2023 DIRECTV Holiday Bowl proudly named legendary San Diego State University Basketball Coach Steve Fisher as its Honorary Chairman. Renowned for transforming the SDSU basketball program into a national powerhouse, Fisher will be honored at the bowl game and serve as the Grand Marshal of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

“As the longtime head coach of San Diego State’s basketball program, Coach Fisher transformed the Aztecs’ into a national power, and made Aztecs’ home games one of the hottest tickets in town,” said Mark Neville, CEO of the DIRECTV Holiday Bowl and Sports San Diego.  “Further still, he helped to turn all of San Diego into a strong basketball town.  Above all that and most importantly, he is an amazing and impactful human being.”

The 44th annual game, scheduled for December 27 at 5 p.m., will be nationally televised on FOX and features the 15th-ranked Louisville Cardinals from the ACC and the Pac-12’s USC Trojans. The honorary chairman title, bestowed annually, recognizes individuals who’ve significantly contributed to San Diego’s sports and society. Notable past chairs include Bill Walton, Randy Jones, Don Coryell, Meb Keflezighi, and Jim Laslavic. The DIRECTV Holiday Bowl is produced by Sports San Diego.


As a leader in sports and entertainment for almost 30 years, DIRECTV provides industry-leading content, service, and user satisfaction. By reimagining what is possible, DIRECTV’s mission is to aggregate, curate and deliver exceptional, innovative service to its customers. In 2023, DIRECTV elevated the customer experience by delivering Gemini, which can integrate customers’ content from their third-party platform subscriptions onto a single one-stop, digital experience. With DIRECTV, the sports season never ends, and customers are treated to broadcasts of several major sports, including the NFL, MLB, NBA, NHL, and multiple domestic and international soccer leagues. DIRECTV provides customers the choice of watching sports, movies, and TV shows on their TVs at home or their favorite mobile devices via the DIRECTV app.

About Sports San Diego

Recognizing that San Diego is a premier tourist destination, the mission of Sports San Diego, a non-profit 501c3 organization, is to generate tourism, visibility, and economic impact for the San Diego region by producing the DIRECTV Holiday Bowl, Rady Children’s Invitational, California State Games and recruiting outstanding sports events and experiences to San Diego.  Since 1978, the association has generated more than $1 billion in economic benefit for the San Diego region.