San Diego’s Biggest Holiday Party

Port of San Diego Holiday Bowl ParadeSnapdragon Bowl BashHoliday Bowl Tailgate Party5K Walk/RunGame Day

Balloons and bands by the bay!

It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!

Snapdragon Bowl Bash

The Snapdragon Bowl Bash is a time for fans and locals to gather in the Gaslamp Quarter of downtown San Diego for FREE family fun, great food, live music and more. The Snapdragon Bowl Bash features a live performance by BOTH university bands and featured specials offered by select restaurants and stores in the Gaslamp Quarter!

Don't Miss Official Tailgate Party

Fans will kick-off their evening of football and fun at the Technology Integration Group Tailgate Party taking place at Venue 808.

Run before the game!

The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

America's Finest Bowl Experience

Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!

Holiday Bowl News
Aug 28, 2025

46th ANNUAL HOLIDAY BOWL SET FOR JANUARY 2, 2026, AT SNAPDRAGON STADIUM

San Diego, CA – (August 28, 2025) Sports San Diego announced today that the 46th annual Holiday Bowl will be played Friday, January 2, 2026, at Snapdragon Stadium. The game will match top teams from the ACC against current or former teams from the Pac-12. Kickoff is at 5:00 PM PT and will air on […]

Dec 17, 2024

FIRST 10,000 FANS THROUGH GATE AT SNAPDRAGON STADIUM AT THE 2024 DIRECTV HOLIDAY BOWL GAME TO RECEIVE FREE TICKETS TO SEAWORLD SAN DIEGO

SAN DIEGO (December 17, 2024)- DIRECTV Holiday Bowl officials announced today that longtime bowl partner, SeaWorld San Diego, is providing one-day park admission tickets to the first 10,000 fans through the gates at Snapdragon Stadium for the 2024 DIRECTV Holiday Bowl on Friday, December 27, 2024. It’s one park admission ticket per person, while supplies […]

Dec 12, 2024

World Champion Eater Joey Chestnut Named Honorary Chairman for 2024 DIRECTV Holiday Bowl, Chief Eggnog Official

San Diego, December 12, 2024 – The 2024 DIRECTV Holiday Bowl proudly names Joey Chestnut as its “Chief Eggnog Official,” overseeing the bowl game’s second annual celebratory “eggnog dump” on the winning coach. Chestnut will be honored during the bowl game and will serve as the Grand Marshal of the iconic Port of San Diego […]

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