Our Mission

Recognizing that San Diego is a premier tourist destination, the mission of the non-profit San Diego Bowl Game Association is to generate tourism, visibility and economic impact for the San Diego region by producing the Holiday Bowl and other outstanding events and experiences for visitors and local fans of all ages.

The San Diego Bowl Game Association is a nonprofit 501(c)(3) organization which produces the San Diego County Credit Union Holiday Bowl and a year-around festival of events.

San Diego Bowl Game Association

For over 40 years, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. The nonprofit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during one of San Diego’s slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $997 million for the region.

The Holiday Bowl by the Numbers

819,000+ Number of San Diego hotel room nights generated since the recession of 2008

$997 million Generated in economic benefit for the San Diego region since the Holiday Bowl’s inception in 1978

242 Number of Holiday Bowl and Poinsettia Bowl alums who are currently on NFL rosters

23 Number of Holiday Bowl games not decided until the final two minutes

19 Number of Holiday Bowl games decided by 7 points or less

2 Number of Heisman Trophy winners who have played in the Holiday Bowl

11 Number of times BYU has played in the Holiday Bowl

34 Number of members in the SDBGA Hall of Fame

65,416 Largest attendance in Holiday Bowl history