Sports San Diego’s mission is to drive visitor demand to economically benefit the San Diego region through producing the Holiday Bowl, Rady Children’s Invitational, and California State Games and recruiting, supporting, and hosting world-class sports events.
Sports San Diego is a dba of the nonprofit San Diego Bowl Game Association 501(c)(3)
Since 1978, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $1 billion for the region. In 2023, the San Diego Bowl Game Association rebranded as Sports San Diego to align with its expanded role, which includes producing the Holiday Bowl, Rady Children’s Invitational, and the California State Games, and serving as San Diego’s sports commission, enhancing its capacity to deliver exceptional sports events and experiences for visitors and local fans of all ages.
900,000+ Number of San Diego hotel room nights generated since 1978
$1 Billion Generated in economic benefit for the San Diego region since the Holiday Bowl’s inception in 1978
242 Number of Holiday Bowl and Poinsettia Bowl alums who are currently on NFL rosters
23 Number of Holiday Bowl games not decided until the final two minutes
19 Number of Holiday Bowl games decided by 7 points or less
2 Number of Heisman Trophy winners who have played in the Holiday Bowl
11 Number of times BYU has played in the Holiday Bowl
34 Number of members in the SDBGA Hall of Fame
65,416 Largest attendance in Holiday Bowl history
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