Aug 27, 2024

2024 DIRECTV HOLIDAY BOWL SET FOR DECEMBER 27th

Game hosted at Snapdragon Stadium, followed by 101.5 KGB Sky Show for Third Consecutive Year

San Diego, CA — Sports San Diego announced today that the 45^th annual DIRECTV Holiday Bowl will be played Friday, December 27, at 5:00 p.m. at Snapdragon Stadium. The 2024 DIRECTV Holiday Bowl game will match top teams from the ACC against current and former teams from the Pac-12.

The upcoming DIRECTV Holiday Bowl marks the third consecutive year the 101.5 KGB Sky Show follows the game, a fireworks display synchronized to San Diego’s Classic Rock at 101.5 FM and on the free iHeartRadio App.

“We’re excited to announce the 2024 DIRECTV Holiday bowl game date and the return of the 101.5 KGB Sky Show,” said Jackie Reed, 2024 president of Sports San Diego. “Last year’s game was fantastic with a strong USC performance over the highly ranked Louisville Cardinals. We can’t wait for this year’s game at our new home at Snapdragon Stadium. The atmosphere will be amazing, a true Holiday Bowl experience, and hopefully another high-scoring shootout.”

Last year USC defeated Louisville 42-28 before a crowd of 35,317 at Petco Park.

“101.5 KGB and the entire iHeartRadio group is excited to partner again with the DIRECTV Holiday Bowl.  The football match up followed by the KGB Sky Show is a San Diego tradition,” said Noreen Ippolito, San Diego Market President of iHeartMedia Markets Group. “This year’s fireworks show – set to music, will create the best game day experience for those living and visiting San Diego. “

In 2024 DIRECTV Holiday Bowl fans will have the opportunity to enjoy several days of bowl game events that include the Snapdragon Bowl Bash – a downtown San Diego Street party, and the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

Tickets will first be made available to annual bowl game ticketholders.  Tickets will go on sale to the general public in September. For updates on ticket sales and the DIRECTV Holiday Bowl, visit www.HolidayBowl.com or call 619-283-5808 x303.

#       #        #

About DIRECTV

As a leader in sports and entertainment for almost 30 years, DIRECTV provides industry-leading content, service, and user satisfaction. By reimagining what is possible, DIRECTV’s mission is to aggregate, curate and deliver exceptional, innovative service to its customers. In 2023, DIRECTV elevated the customer experience by delivering Gemini, which can integrate customers’ content from their third-party platform subscriptions onto a single one-stop, digital experience. With DIRECTV, the sports season never ends, and customers are treated to broadcasts of several major sports, including the NFL, MLB, NBA, NHL, and multiple domestic and international soccer leagues. DIRECTV provides customers the choice of watching sports, movies, and TV shows on their TVs at home or their favorite mobile devices via the DIRECTV app.

About IHEART MEDIA:

iHeartMedia, which owns and operates eight stations in San Diego, is the #1 audio company in the United States, reaching 9 out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership in audio extends across multiple platforms, including over 860 live broadcast stations. In addition, their iHeartRadio digital service is available across over 250 platforms and 2,000 devices, including smart speakers, smartphones, TVs, and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 podcast publisher.

About Snapdragon Stadium

Snapdragon Stadium is a 35,000-seat multipurpose venue owned by San Diego State University and managed by OVG360. As part of SDSU Mission Valley, Snapdragon Stadium serves as a year-round entertainment destination and hub of community engagement. The venue is designed to achieve LEED Gold certification and manages sustainability efforts as a top priority. Snapdragon Stadium is home to SDSU Aztec Football, San Diego Wave FC of the National Women’s Soccer League, San Diego Legion of Major League Rugby, and newly announced MLS team, San Diego FC. In addition to tenant events, Snapdragon Stadium will host a myriad of events including concerts, festivals, dirt shows, international sporting events, championships, community events, private and corporate events and more. Visit SnapdragonStadium.com for more information.

About Sports San Diego

Recognizing that San Diego is a premier tourist destination, the mission of Sports San Diego, a non-profit 501c3 organization, is to generate tourism, visibility, and economic impact for the San Diego region by producing the DIRECTV Holiday Bowl, Rady Children’s Invitational, California State Games and recruiting outstanding sports events and experiences to San Diego.  Since 1978, the association has generated more than $1 billion in economic benefit for the San Diego region.