San Diego’s Biggest Holiday Party
Balloons and bands by the bay!
It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!
Band Bash Hosted by SeaWorld San Diego
The Arizona and SMU marching bands and cheer squads put on a show you won’t want to miss the night before the 46th Annual Trust & Will Holiday Bowl.
Run before the game!
The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.
America's Finest Bowl Experience
Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!
Holiday Bowl News
Dec 07, 2025
Arizona and SMU to Meet In 46th Trust & Will Holiday Bowl
SAN DIEGO, Calif., (December 7, 2025) –The 17th-ranked Arizona Wildcats (9-3, 6-3) from the Big 12 Conference and the SMU Mustangs (8-4, 6-2) from the ACC have accepted invitations to play in the 46th annual Trust & Will Holiday Bowl. The bowl game is scheduled for Friday, January 2 at 5:00 p.m. It will air […]
Dec 07, 2025
TRUST & WILL IS NEW TITLE SPONSOR OF HOLIDAY BOWL
San Diego, CA (December 7, 2025) — Trust & Will, the leader in online estate planning, is the new title sponsor of the Holiday Bowl, which will now officially be called the Trust & Will Holiday Bowl. The announcement was made this morning at Snapdragon Stadium. “We are truly excited and proud to announce this […]
Dec 02, 2025
FIRST 10,000 FANS THROUGH THE GATES AT 46th ANNUAL HOLIDAY BOWL GAME RECEIVE FREE SEAWORLD TICKETS
SAN DIEGO (December 2, 2025)- Holiday Bowl officials announced today that longtime bowl partner, SeaWorld San Diego, is providing one-day park admission tickets to the first 10,000 fans through the Snapdragon Stadium gates for the 2025 Holiday Bowl on Friday, January 2 at 5:00 p.m. It’s one park admission ticket per person, while supplies last; […]
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Coca-Cola Bowl Season
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GOVX
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Duke’s La Jolla
San Diego Zoo Wildlife Alliance
MTS
Rady Children’s Health
Snapdragon
General Dynamics Nassco
Kaiser Permanente
SD Tourism Marketing
Sycuan
SD Zoo
Safari Park
Sea World
Allstate
Port of San Diego
Edco
Senior Resource Group
Marsh McLennan Agency
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Funded in part by the San Diego Tourism Marketing District Corporation with City of San Diego Tourism Marketing District assessment funds.
