It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!
The Snapdragon Bowl Bash is a time for fans and locals to gather in the Gaslamp Quarter of downtown San Diego for FREE family fun, great food, live music and more. The Snapdragon Bowl Bash features a live performance by BOTH university bands and featured specials offered by select restaurants and stores in the Gaslamp Quarter!
Fans will kick-off their evening of football and fun at the Technology Integration Group Tailgate Party taking place at Venue 808.
The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.
Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!
The 44th annual DIRECTV Holiday Bowl a matchup between Louisville (10-3) from the ACC, and the University of Southern California (7-5), an 11-time National Champion from the Pac-12. The game is scheduled for Wednesday, December 27 at 5:00 p.m. PST and will be broadcast live on FOX from Petco Park in downtown San Diego.
DIRECTV is the new title sponsor of the Holiday Bowl, which will now officially be called the DIRECTV Holiday Bowl.
SAN DIEGO (September 11, 2023) Sports San Diego announced today that tickets for the 2023 Holiday Bowl go on sale at 10:00 a.m., this Thursday, September 14. Tickets can be purchased at www.HolidayBowl.com. Fans can visit the website now and sign up to receive alerts and reminders.