San Diego’s Biggest Holiday Party

Balloons and bands by the bay!

It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!

Snapdragon Bowl Bash

The Snapdragon Bowl Bash is a time for fans and locals to gather in the Gaslamp Quarter of downtown San Diego for FREE family fun, great food, live music and more. The Snapdragon Bowl Bash features a live performance by BOTH university bands and featured specials offered by select restaurants and stores in the Gaslamp Quarter!

Don't Miss Official Tailgate Party

Fans will kick-off their evening of football and fun at the Technology Integration Group Tailgate Party taking place at Venue 808.

Run before the game!

The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

America's Finest Bowl Experience

Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!

Holiday Bowl News
Dec 05, 2024

GOVX and Sports San Diego announce return of Hometown Heroes initiative at DIRECTV Holiday Bowl

San Diego, CA (November 19, 2024)— Sports San Diego and GOVX announced the extension of their Official Partnership, including the return of the annual Hometown Heroes program at the DIRECTV Holiday Bowl. GOVX, the online shopping platform exclusively for current and former U.S. military service members, first responders, emergency medical professionals, and other government personnel, […]

Aug 27, 2024

2024 DIRECTV HOLIDAY BOWL SET FOR DECEMBER 27th

Game hosted at Snapdragon Stadium, followed by 101.5 KGB Sky Show for Third Consecutive Year San Diego, CA — Sports San Diego announced today that the 45th annual DIRECTV Holiday Bowl will be played Friday, December 27, at 5:00 p.m. at Snapdragon Stadium. The 2024 DIRECTV Holiday Bowl game will match top teams from the […]

Jul 12, 2024

DIRECTV HOLIDAY BOWL MATCHUP SET FOR 2024, 2025 GAMES

 Pac-12 Announces Bowl Affiliations for Next Two Years San Diego, CA (July 12, 2024) – The Pac-12 today announced it has retained its existing bowl partnerships for the 2024 and 2025 football seasons. The league worked cooperatively with the ACC, Big 12, and Big Ten conferences to solidify each affiliation, including the DIRECTV Holiday Bowl, […]

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