Louisville
USC
December 27, 2023 • 5:00 pm PST • Petco Park / San Diego, CA

San Diego’s Biggest Holiday Party

Balloons and bands by the bay!

It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!

Snapdragon Bowl Bash

The Snapdragon Bowl Bash is a time for fans and locals to gather in the Gaslamp Quarter of downtown San Diego for FREE family fun, great food, live music and more. The Snapdragon Bowl Bash features a live performance by BOTH university bands and featured specials offered by select restaurants and stores in the Gaslamp Quarter!

Don't Miss Official Tailgate Party

Fans will kick-off their evening of football and fun at the Technology Integration Group Tailgate Party taking place at Venue 808.

Run before the game!

The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

America's Finest Bowl Experience

Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!

Holiday Bowl News
Dec 19, 2023

First 10,000 Fans at 2023 DIRECTV Holiday Bowl Game Receive Free Tickets to SeaWorld

DIRECTV Holiday Bowl officials announced today that longtime bowl partner, SeaWorld San Diego, is providing one-day park admission tickets to the first 10,000 fans through the Petco Park gates for the 2023 DIRECTV Holiday Bowl on Wednesday December 27, 2023. It’s one park admission ticket per person, while supplies last; gates open at 3:00 p.m. Kickoff for the 44th annual DIRECTV Holiday Bowl is set for 5:00 p.m.

Dec 14, 2023

Steve Fisher Named Honorary Chairman for 2023 DIRECTV Holiday Bowl

The 2023 DIRECTV Holiday Bowl proudly named legendary San Diego State University Basketball Coach Steve Fisher as its Honorary Chairman. Renowned for transforming the SDSU basketball program into a national powerhouse, Fisher will be honored at the bowl game and serve as the Grand Marshal of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

Dec 14, 2023

Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente set for Dec. 27 at 10:00 a.m

The Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente is set to take place on Wednesday, Dec. 27 at 10:00 a.m. The parade will return to its normal route on Pacific Highway, passing the County Administration building, and concluding where North Harbor Drive meets Pacific Highway. Thousands of spectators are expected, with live streaming available on CBS 8+ and www.holidaybowl.com.

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