San Diego’s Biggest Holiday Party
Balloons and bands by the bay!
It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free!
Snapdragon Bowl Bash
The Snapdragon Bowl Bash is a time for fans and locals to gather in the Gaslamp Quarter of downtown San Diego for FREE family fun, great food, live music and more. The Snapdragon Bowl Bash features a live performance by BOTH university bands and featured specials offered by select restaurants and stores in the Gaslamp Quarter!
Don't Miss Official Tailgate Party
Fans will kick-off their evening of football and fun at the Technology Integration Group Tailgate Party taking place at Venue 808.
Run before the game!
The 27th annual Holiday Bowl National Funding 5K Run/Walk will take place along San Diego’s beautiful harbor front. Athletes will run past 100,000 cheering spectators and can watch the remainder of the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.
America's Finest Bowl Experience
Find out how to be a part of this signature San Diego event between some of college football’s most competitive conferences, the ACC and the Pac-12. Don’t miss the electrifying pageantry, excitement and football thrills this year!
Holiday Bowl News
Dec 17, 2024
FIRST 10,000 FANS THROUGH GATE AT SNAPDRAGON STADIUM AT THE 2024 DIRECTV HOLIDAY BOWL GAME TO RECEIVE FREE TICKETS TO SEAWORLD SAN DIEGO
SAN DIEGO (December 17, 2024)- DIRECTV Holiday Bowl officials announced today that longtime bowl partner, SeaWorld San Diego, is providing one-day park admission tickets to the first 10,000 fans through the gates at Snapdragon Stadium for the 2024 DIRECTV Holiday Bowl on Friday, December 27, 2024. It’s one park admission ticket per person, while supplies […]
Dec 12, 2024
World Champion Eater Joey Chestnut Named Honorary Chairman for 2024 DIRECTV Holiday Bowl, Chief Eggnog Official
San Diego, December 12, 2024 – The 2024 DIRECTV Holiday Bowl proudly names Joey Chestnut as its “Chief Eggnog Official,” overseeing the bowl game’s second annual celebratory “eggnog dump” on the winning coach. Chestnut will be honored during the bowl game and will serve as the Grand Marshal of the iconic Port of San Diego […]
Dec 08, 2024
Syracuse vs. Washington State Set for the 45th DIRECTV Holiday Bowl at Snapdragon Stadium Dec. 27
SAN DIEGO, Calif., (December 8, 2024) – The 45th annual DIRECTV Holiday Bowl will showcase an exciting matchup between Syracuse (9-3) from the ACC and Washington State (8-4) from the Pac-12. The game is set to kick off on Friday, December 27, at 5:00 p.m. PST and will be broadcast live nationally on FOX from […]
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Funded in part by the San Diego Tourism Marketing District Corporation with City of San Diego Tourism Marketing District assessment funds.
