Pacific Life Extends Sponsorship with Holiday Bowl

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Pacific Life Insurance Company has agreed to extend their title sponsorship of the Pacific Life Holiday Bowl, 2005 Bowl President Stephen P. Cushman announced today. The extension is for sponsorship of the 2006 contest, and includes an option for Pacific Life to sponsor the event through 2009. Financial terms were not disclosed. Pacific Life has sponsored the bowl game since 2002. The current agreement expires after the 2005 game.

Pacific Life“Without question, Pacific Life is the best title sponsor in the bowl business,” said Cushman. “The association is truly one of those partnerships where both parties garner tremendous benefit. We are grateful for their continued confidence, and proud that they view the bowl as an effective and ongoing medium in their overall marketing campaign.”

“The Pacific Life Holiday Bowl consistently outperforms other ESPN bowl games in ratings and is virtually assured a marquee match-up year after year,” said Bob Haskell, Pacific Life’s senior vice president of Public Affairs. “The bowl game provides Pacific Life a great opportunity to build and leverage our brand message of persistence, performance, and strength by featuring our company’s symbol, the humpback whale.”

The 2005 Pacific Life Holiday Bowl kicks off Thursday, December 29 at 5 p.m. and features the runner-up from the Pac-10 Conference against the third selection from the Big 12 Conference.

The Pacific Life Holiday Bowl was established in 1978 and is a non-profit organization whose mission is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl game and festival of events.

Founded in 1868, Pacific Life provides life insurance products, individual annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as clients* and is a member of Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor’s, and Moody’s, visit the company Web site at

* Data compiled by Pacific Life using the FORTUNE 500 list as of April 2005

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