Holiday Bowl Welcomes Bridgepoint Education as Title Sponsor

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Image San Diego’s Bridgepoint Education is the new title sponsor of the Holiday Bowl, 2010 Bowl President Eric Graves announced today. The game will be called the Bridgepoint Education Holiday Bowl. Financial terms were not disclosed, though it was announced that the agreement extends through the 2012 game. The contract also includes an option for Bridgepoint Education to sponsor the event in 2013.

“We are ecstatic to welcome Bridgepoint Education to the Holiday Bowl family as our title sponsor,” said Graves. “In just a few short years, Bridgepoint has grown to become one of San Diego’s most committed community partners. All San Diegans truly should join me in thanking them for their generous contributions to our region.”

In addition to sponsoring the game, Bridgepoint Education has pledged to donate $1 for every Holiday Bowl ticket sold to Promises2Kids, a non-profit organization leading the fight against child abuse and neglect in the County of San Diego. Last year, nearly 68,000 Holiday Bowl tickets were sold.

"We're dedicated to making a difference in our community," Bridgepoint Education CEO Andrew Clark said. "The Holiday Bowl sponsorship provides another opportunity for Bridgepoint Education to demonstrate its commitment to San Diego. We're embracing our new partnership with enthusiasm and excitement.”

Clark adds that the event is a significant contributor to the San Diego economy. "Last year's event generated more than $40 million in local economic impact. We're proud to have our name on an event that does tremendous good for San Diego."

Newport Beach-based Pacific Life Insurance Company served as title sponsor of the bowl game for the last eight years.

“Pacific Life is extremely proud of the successful partnership that developed between our company and the Holiday Bowl,” said Bob Haskell, senior vice-president, Public Affairs. “In the past eight years, we have witnessed premier match-ups between Pac-10 and Big 12 teams in post-season play. We wish the event continued success as they move forward with their new partner, Bridgepoint Education.”

The 2010 Bridgepoint Education Holiday Bowl kicks off on Thursday, December 30 at 7 p.m. and will feature teams from the Pac-10 and Big 12 conferences.

The Bridgepoint Education Holiday Bowl was established in 1978 and is a non-profit organization whose mission is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl game and festival of events.

With its corporate headquarters in San Diego, Bridgepoint Education, Inc. (NYSE:BPI) is a provider of postsecondary education services focused on providing higher access to higher education. The company's regionally accredited academic institutions -- Ashford University and University of the Rockies -- deliver degree programs online as well as at traditional campuses.

For ticket information, call the Bridgepoint Education Holiday Bowl ticket office at (619) 285-5059 or visit www.BridgepointEducationHolidayBowl.com.

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